Electronic-word-of-mouth​ is important for smaller out-of-the-way places

I recently returned from an amazing week-long yoga retreat in Lake Atitlan, Guatemala. The retreat was organized and facilitated by my husband, who is a brilliant yoga teacher. (Of course I’m not biased or anything…) This was his fifth international retreat, but our first one in Guatemala. The location was spectacular! We practiced for 2 hours every morning in a tranquil space with THIS stunning view.

No wonder everyone loved it!

The retreat center (Villa Sumaya) is a beautiful family-run business, and the owner, Wendy, cares about every detail of the property. As one of the retreat participants said “It feels more like you’re staying in someone’s home than in a hotel.”

During the week, the staff asked us a couple of times to share our experiences there on TripAdvisor when we returned back home. Once again, I was struck by how much places like this rely on “electronic word of mouth” in sustaining their business. The only way to get to Villa Sumaya is a 20 minute boat ride across part of giant lake, so it’s not exactly a place that you’ll stumble upon accidentally. Online reviews seem to be really important source of information for spreading the word about how unique and special this “off the beaten path” place is.

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