Erica Darics, Veronika Koller and Bernard De Clerck are doing a phenomenal job with their podcast series, Words & Actions, which addresses “how language matters in business, politics and beyond.” I was thrilled to join them for their latest episode: #5 When Customers Talk Back. 

In the words of the hosts, here’s what this particular episode is about:

In this episode we focus on the different guises of customer feedback, from tweets on pizzas without toppings, over outcry about bad company marketing to full-blown Tripadvisor reviews. Including fake ones. Have a listen and find out how good you are at spotting them or learn how to assess online credibility and boost your own. We also have an interview with an expert on reviews and we analyse data that nicely illustrates creative dialogues in customer communications, including tips on how to survive in Bangkok for the next forty years.

Sounds intriguing, huh? Check it out! https://podcasts.apple.com/us/podcast/id1478413579 

In addition, shownotes, full transcript and references can be found here: https://wordsandactions.blog/2020/01/17/episode-5-customers-talking-back/