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ADDA 3 Updates

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Conference plans for ADDA 3 are underway! A number of exciting panels have been accepted, and individual paper abstracts continue to stream in.

If you haven’t yet submitted your presentation abstract, we welcome you to do so before November 15, 2021. The process is fast and easy. Just sign up on our website and post your abstract: https://adda3.org/users/login1

We’re also thrilled to announce that ADDA 3 will include a special panel (“The hidden forces shaping digital discourse: Analysis and activism“) organized by Caroline Tagg and the editorial team of Discourse, Context and Media. This international panel will feature the following line-up of papers and contributors:

Discourse analysis and the political economy of digital communication

Ana Deumert, University of Cape Town

Social activism and the self as moral project

Gwen Bouvier, Zhejiang University

Dominant ideologies and the affinity spectrum

Rachelle Vessey, Carleton University

Discourse, context and media in digital surveillance

Rodney H. Jones, University of Reading 

The hidden forces shaping the digital discourse of quality assurance and teaching

Per Ledin, Södertörn University 

“I’d blush if I could”: Addressing gender bias in Artificial Intelligence voice assistants 

Maria Grazia Sindoni, University of Messina

We’ll continue to post updates on our website, with more information about our plenary talks scheduled to appear next month.

Approaches to Digital Discourse Analysis

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We are thrilled to announce that the third international ADDA (Approaches to Digital Discourse Analysis) conference will be held in the U.S. in May 2022! For more info check out our conference website: adda3.org

Please consider submitting an abstract. Deadline for paper abstracts is November 1, 2021. And organizers of panels should submit their abstracts by October 1, 2021.

We look forward to seeing you at our beautiful USF campus in sunny St. Petersburg Florida!

USF Research on Digital Stancetaking

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Faced with travel restrictions and recent conference cancellations due to concerns about COVID-19, we were very lucky to have the opportunity to participate last weekend at the 24th annual SCFLLF conference, held at USF’s beautiful St Petersburg campus.

Our own Linguistics and Language Studies (LALS) doctoral students, Yaqian Jiang, Antonella Gazzardi and Anna Stepanyan (pictured below, L to R) presented their research on digital discourse.

Yaqian’s study explored Chinese social media users’ reactions on Weibo, following Italian designers’ Dolce & Gabbana’s controversial 2018 ad campaign in China. Antonella’s presentation examined Italian tourists’ epistemic and affective stancetaking in their TripAdvisor reviews of Italian restaurants in the U.S. that are marketed as “authentically Italian.” Anna’s research focused on various forms of political alignment and disalignment in Armenian users’ posts on YouTube.

When customers talk back

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Erica Darics, Veronika Koller and Bernard De Clerck are doing a phenomenal job with their podcast series, Words & Actions, which addresses “how language matters in business, politics and beyond.” I was thrilled to join them for their latest episode: #5 When Customers Talk Back. 

In the words of the hosts, here’s what this particular episode is about:

In this episode we focus on the different guises of customer feedback, from tweets on pizzas without toppings, over outcry about bad company marketing to full-blown Tripadvisor reviews. Including fake ones. Have a listen and find out how good you are at spotting them or learn how to assess online credibility and boost your own. We also have an interview with an expert on reviews and we analyse data that nicely illustrates creative dialogues in customer communications, including tips on how to survive in Bangkok for the next forty years.

Sounds intriguing, huh? Check it out! https://podcasts.apple.com/us/podcast/id1478413579 

In addition, shownotes, full transcript and references can be found here: https://wordsandactions.blog/2020/01/17/episode-5-customers-talking-back/